Quality First, Pets First, without Compromise

Our purpose defines our reason for being, unites our people to be our greatest believers, and our customers and partners to be our greatest ambassadors. It’s an emotional point of reference that grounds us. At the end of the day, it always comes back to our purpose: to give dogs and cats happier, healthier, and longer lives. Knowing what our purpose is, we move forward with our mission: putting pets first by creating nutritionally-balanced and superior-quality pet food recipes.