

Pet food should be simply good for your pet and simply easy to understand. Because when you're confident with your choice, you're free to enjoy all the little moments with your pet.

Delicious kibble. Mouth-watering wet food. Beneficial broths. All our recipes are made with limited, purposeful ingredients that provide all the essential nutrients your pet needs, and nothing they don't. If it doesn't benefit your dog or cat, you won't find it in our recipes.

grain-free
food for dogs

whole-grain
food for dogs

grain-free
food for cats

Freely recipes use a consistent base formula so pet parents can more easily switch between proteins to keep mealtime exciting without worrying about digestive upset.



